A motivated team leader, Victoria is eager to apply her skills in creative production and storytelling from initial ideation to final delivery. As a seasoned producer, her experience spans media platforms from digital production to broadcast tv and everything in between. She is an agile, creative problem solver with a pragmatic focus on concrete results. She has a specialty in content and brand building and launches from the ground up.
Some of the great places I have worked.
Consulting Executive Producer
July 2022 - Feb 2023
Consulting producer to help launch the Mill Brand. As the only producer I both produced every asset in the nacent brand's asset library and also built out the marketing team process for working together. Elements produced include:
Jan 2021- May 2022
EP leading many groundbreaking projects and series for Calm including:
Creative Production Lead
May 2017 - December 2020
Lead Producer in Airbnb's Creative Dept. focusing on content creation and storytelling in and off product.
July 2016- May 2017
Working with the brand studio team on all needs covering digital and broadcast projects. Campaigns included the 2016 Election and Company Blog & Website redesign/development.
Cooke Wax Partnership
Nov 2013 – December 2015
Integrated production ninja leading efforts to make great things for the brands and causes that are part of the Cooke Wax roster.
Apr 2013 – Nov 2013
Integrated Creative Producer who oversaw the Oreo and Diageo accounts.
Wieden + Kennedy
Aug 2011 – Mar 2013
Managed large scale integrated and digital projects from conception to budget/scope, to project development, and finally execution and analysis.
Winner - Adweek Project Issac Award for Marketing Invention - Delta's Photon Shower
Worked with: Delta, Southern Comfort and Heineken
Past work with: ESPN NBA and ESPN X-Games
Won - Yellow Pencil 2014 & Project Issac Award
Digital Content Producer (Digital Marketing)
Aug 2010 – May 2011
- create and direct original iphone/ipad application development
- Manage the day to day content for the website www.waitingforsuperman.com/action
- conceive creative strategies for website implementation
- create unique branded web videos for both Waiting For "Superman" and takepart.com
- manage debate tool for the website
- manage livestream events
- Liaise with partners, manage relationships and manage small social media team
Nov 2005 – Dec 2008
- Worked on 3 different projects:
- Mets Weekly for SNY
- Kids Clubhouse for SNY
- Field interviews
- Production coordination/ Liscening
- Manage a staff
- Post Production Supervision
Major League Baseball Productions
Jun 2005 – Nov 2005
PA on Sabor a Biesbol the weekly hispanic baseball program producer by MLB. Provide general support to the whole Sabor team, translate and find footage as needed.
Highlights from my work.
Mill Brand Launch
In 2022 and 2023 I had the great pleasure of helping a climate focused start up hardware brand launch from zero to live! I was brought on as the only producer on the marketing team and I built out process, systems and vendor teams to execute on a completely integrated launch campaign in just 5 months and it all went live in January 2023. In this sizzle reel I show you the brand launch film, the product renders, and some of the lifestyle photography. This is just the tip of the iceberg of what I produced. We built out a robust asset library , a set of trusted vendors and a system for finding and making assets for a brand that had nothing at the start. Assets included: Illustration, Lifestyle Photography, Studio and Product Photography, 3D Renders, and of course video.
Calm: Daily Move
In 2021 I helped launch and oversee the structure for Calm's first foray into daily video. We have now produced over 158 episodes of mindful movement for the app with topics ranging from dealing with stress, gratitude and kids movements.
Calm: Meet your instructor - Lama Rod Owens
With these sets of videos we introduced our audience to the amazing meditation instructor, Lama Rod Owens. We got to spend the day with him and his mother and learn about how he became a buddist meditator and how he harnesses self care into activism. The shoot was a mix of remote and on-site production.
Calm: Breathe Into It with Shawn Mendes
Shawn Mendes worked with Calm to create a first of its kind wisdom series and here he promotes that series and what it means to him personally. As the EP I was involved from ideation to completion. All shot during the pandemic with COIVD protocol.
Doorbells around the world
A legendary company only goes IPO once and I was able to produce the IPO film for Airbnb. A global spot shot remotely over 12 days during the COVID Pandemic, this project was a production miracle made thanks to an unbelievable production team in house and a great production partner. This spot aired on financial TV networks in the US and during the Nasdaq bell-ring livestream globally.
The founders at Airbnb were adamant that hosts are what power our company and we were lucky enough to highlight a host in every timezone. This is one of the best projects I ever produced and I am so very proud of the results.
Airbnb Plus, Host Stories Series
After launching Airbnb Plus, I became the lead producer embedded within the Plus product team, developing content and marketing projects just for Plus. From 2018-2020 we created a series focused on the incredible hosts found in the Plus community and shined a light on their talent for hospitality and design.
Using my documentary and television background along with the talent of my creative team we found incredible hosts, and told their stories in a variety of ways.
2016 Election on Twitter
During the 2016 election season voters, pundits, candidates and the world turned to Twitter for news. We at Twitter tried to ensure that the conversation kept happening on the platform in a safe and open way. I worked with the live studio team to produce debate teaser videos, debate wrap up videos and this longer form doc-style video created during the first debate from a variety of voices in the political space.
Bose Superbowl, Fantracks
Working with the great people at MAS: Music & Strategy, I was the Supervising Producer on the production side, managing the music team and the video team to make this amazing project came to life. In 5 weeks we had created over 20 videos and 24 original pieces of music. On the video side we worked with Bindery to pull off this great feat.
We collaborated with a stellar team at 360i and really proved out that Bose is about great sound, no matter what genre of music.
Click here to see/listen to some of the amazing videos.
Delta Photon Shower
Winner of the 2014 D&D Yellow Pencil for innovative use of technology this project proved that airlines can be committed to their passengers health. Jet lag is the one issue that plagues our most frequent of flyers. Using Oxford Neuroscientist Russell Foster’s groundbreaking research, we invented the first ever Photon Shower. A remedy for jet lag, the Photon Shower uses Foster’s research on a photoreceptor in the eye. When introduced to spectrum-specific light for a set time, the receptor resets the body’s internal clock. The Photon Shower is customized to each user based on the user’s distance, direction, and duration of travel. The result was a way to highlight and promote the many ways Delta is committed to bettering sleep.
Soco's Comfortable Weather Guy
In 2013 I produced this integrated digital campaign for Southern Comfort. Introducing a new way to get your weather, see your favorite speedo wearing Southern Comfort drinking man, doing his thing in the rain, snow, wind and of course, the sun on comfortableweatherguy.com. He'll show you the weather across the globe or what's happening in your city. If it's snowing where you are, it's snowing on our guys- he's comfortable in any environment.
University of California, Los Angeles
MFA - Producer's Program 2008 - 2010
Barnard College, Columbia University
Bachelor of Arts - Major American Studies 2001 - 2005
Some people approve of me.
Tony Conte III
Editor, "The Grace Helbig Show" at E! Networks
Victoria is a very talented and motivated producer, and was a joy to work for the several times I have. She is a very reliable and easygoing go-to person that I hope to continue working with in the future.
Executive Creative Director
Lifesaver. Glue. Mortar. These are the words that come to mind when I think about Victoria. But those do an injustice, because Victoria is so much more than a project manager or a producer. She’s been the de-facto office manager, handled accounts a la AE, handled a great deal of finance, but also played an integral role in creative concepting, running ideating sessions with the creative staff and proposing creative solutions that we’ve run with and sold through. I can’t remember what the agency was like before her. I don’t think I want to.
Health Care Reform Compliance * Risk Mitigation * Insurance Programs & Solutions for Individual & Commercial Clients
I have utilized the professional services of Victoria on numerous occasions over the past five years. I am extremely impressed with Victoria's' technical knowledge and her ability to produce, direct and edit our various event video production needs. She always makes the whole video production process easy and seamless; from scripting through filming to final edited program, and her efforts always exceed my expectations. Victoria is a wonderfully creative professional and I absolutely enjoyed working with her.I highly recommend Victoria and her skilled team for any video production needs you might have."
Hailing from New York City, Victoria has worked on short films, documentaries, advertising projects, video games, TV shows and experiential. She's a creative problem solver focused on concrete results.
She began working in sports television specifically Baseball with Major League Baseball Productions. She then moved on to work with a boutique production company called Tupelo Honey Productions. She finished her tenure there as a Coordinating Producer on various projects, from two weekly magazine style programs about the New York Mets to a weekly online music program sponsored by AT&T. For her work with the weekly program she earned two Regional Emmy Nominations in 2006 and 2008. She then decided to further her career by moving to LA and enrolling into the UCLA Producer's Program where she earned her MFA.
She worked in LA with the wonderful studio Participant Media focused on creating content and managing the website and social campaign for the education documentary, Waiting For Superman. This experience fueled her passion for cause oriented work and it has driven her to find projects and companies that align their values with their output.
It was after this great experience that New York called her back and she began her career in marketing, advertising and branded entertainment. There she got all her experience in advertising working at the legendary W+K and then joining Marty Cooke and Steve Wax at their own boutique strategy/creative agency and becoming an EP and partner there, after 3 great years working with CMOs, NGOs and other great clients they closed the shop and moved on to other work.
She then headed to the Bay Area and has worked with amazing brands like Airbnb and Calm. While at Airbnb she helped launch the subbrand Plus, managed teams ranging from 3 - 25 and built out production systems to execute on global productions at scale. Then as the EP for Calm she helped launch marketing campaigns as well as Calm's first foray into daily video with the series called The Daily Move. While at Calm, she dove more into her passion for video becoming the show runner on 2 pilot programs around meditation and movement producing over 24 test episodes. She also Directed 8 episodes of instructor related videos with deep dives on how to meditate.
She's now a consulting producer and ep with several clients and currently working on launching a very exciting brand.